Global media and public relations organization, BlackHouse Media Group has launched the Nigeria PR Report – the country’s first-ever annual report on PR, dedicated exclusively to chronicling data on trends, perceptions, challenges and prospects within the industry.
Ayeni Adekunle, CEO BHM Group, disclosed that the Nigeria PR Report is done in collaboration with independent research unit BHM Research & Intelligence (BRI), digital agency ID Africa, and Public Relations Consultants Association of Nigeria (PRCAN).
“This publication is the first edition; we expect the Nigeria PR Report to be an annual fixture in our country’s public relations landscape,” he said during the public presentation in Lagos.
Ayeni revealed that the project brought together BRI staff and consultants in Germany, England and primarily Nigeria, with work on the 106-page publication taking nearly up to a year to complete. Over 200 Nigerians across major Nigerian cities were surveyed, resulting in a publication replete with informed commentary backed by case studies.
The highlight of the report is an empirical analysis of Nigeria’s PR agencies, covering parameters including revenue, staff strength, clients and contracts, as well as average budget.
The report is targeted at chief executives, brand managers, students, institutions, journalists, consultants, regulatory bodies and researchers within the marketing communications sector.
The initiative is the latest in a string of successes clocked by BlackHouse Media Group – a chain of businesses that manage strategic communications, with a specialist bent in entertainment, media, consumer and technology and a client list of prominent multi-national and home-grown brands.
In 2014, the group conceptualized and built Nigeria’s first PR mobile application, the BHM App, going on to launch ID Africa, its pan-African focused digital agency to widespread acclaim.
The launch of the maiden issue of the Nigeria PR Report, which took place at Protea Hotel, Lagos, Nigeria on January 29, 2016, drew notable members of the media, creative and communication community.