The most important apple executive you’ve never heard of

The most important apple executive you’ve never heard of

Elements of the hardware, software, and accompanying stylus weren’t going to be ready for a release in the spring. Chief Executive Officer Tim Cook and his top lieutenants had to delay the unveiling until the fall. That gave most of Apple’s engineers more time. It gave a little-known executive named Johny Srouji much less.

Srouji is the senior vice president for hardware technologies at Apple. He runs the division that makes processor chips, the silicon brains inside the iPhone, iPad, Apple Watch, and Apple TV. The original plan was to introduce the iPad Pro with Apple’s tablet chip, the A8X, the same processor that powered the iPad Air 2, introduced in 2014. But delaying until fall meant that the Pro would make its debut alongside the iPhone 6s, which was going to use a newer, faster phone chip called the A9.

This is the stuff that keeps technology executives up at night. The iPad Pro was important: It was Apple’s attempt to sell tablets to business customers. And it would look feeble next to the iPhone 6s. So Srouji put his engineers on a crash program to move up the rollout of a new tablet processor, the A9X, by half a year. The engineers finished in time, and the Pro hit the market with the faster chip and a 12.9-inch display packed with 5.6 million pixels. Read more

 

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