Norwegian Airline is hoping to turn heartbreak into holiday bookings with a new tongue-in-cheek advertising campaign. The adverts surfaced on Friday, just two days after Angelina Jolie announced she had filed for divorce from Brad Pitt – and have caused mirth and raised eyebrows in equal measure.
“Brad is single”, says one advert simply, before announcing that a one-way ticket to Los Angeles with the airline costs £169. Another advert reads like a lonely hearts appeal: “Actor. LA. Newly single. Seeks like-minded partner with GSOH”.
The campaign has spread like wildfire on social media, with users lauding Norwegian’s creative marketing tactics. One referenced Pitt’s former marriage to Jennifer Aniston, calling for passengers named Jennifer to be given a 50 percent discount on LA flights.
A Norwegian spokesperson said: “We have used a playful advert to simply highlight our flights to Los Angeles and to mirror the conversations that people throughout the UK are having about a high-profile media story. We are pleased that the vast majority of feedback has been positive and people have read the advert with the humour it was intended.” Read more