The Association of Advertising Agencies of Nigeria (AAAN) is set to hold the 13th edition of the Lagos Advertising and Ideas Festival (LAIF) awards.
According to the statement by Jenkins Alumona, publicity secretary of the association.
The LAIF awards were instituted in 2006 with the “aim of recognising, rewarding and fostering creative excellence in all areas of marketing communications”.
The event, with the theme “Future Forward” will feature the LAIF seminar, Young LAIFERS competition and LAIF awards dinner.
According to Steve Babaeko, chairman, vice-president of AAAN, this year’s awards will hold at Landmark Event Centre and Freedom Park as a means of adding more essence and building an atmosphere of fun and entertainment.
Mr. Ikechi Odigbo, AAAN President, said that the LAIF Awards are the most credible creative rating in the Nigeria creative industry. He also stated that the Awards will expand to West Africa by next edition and the African continent thereafter.
The LAIF seminar is targeted at senior practitioners in marketing communications.The programme will be facilitated by local and international brand luminaries and will have in attendance over 500 delegates from various sectors of the industry.