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In London next month (13 June) TEDxEuston will bring together entrepreneurs and creative thinkers to discuss Africa’s alternative and creative energy source opportunities as a result of the continent’s deficit in conventional energy at its TEDxEuston Salon, entitled Harnessing Energy.

The Salon is a follow up from the successful conference last December which examined how Africa is ‘Facing Forward’.

TEDxEuston is the only TEDx conference outside Africa that celebrates the diversity of the continent, and aims to reflect the ideas and inspired thinking of a new generation of African leaders.

Speakers at this year’s Salon include:

Olasimbo Sojinrin – Nigeria Manager, Solar Sister

Andrew Hunt – Co-Founder and Managing Director, Aduna

Solar Sister is an organisation that focuses on eradicating energy poverty by training women across Africa to create solar micro-businesses, providing much-needed household income for women, and light for their communities.

Ahead of her talk at TEDxEuston Salon, Solar Sister’s Olasimbo Sojinrin said:“Exploring various ways to harness all of the continent’s potential energy is very important. Africans need to stop depending on the energy resources which are so often unreliable and in many respects have held back our continent’s development. Instead, we need to better utilise alternative energy powers available to us, and the sun is one energy source which Africans can rely upon. I look forward to discussing the potential of this energy source at TEDxEuston Salon.”

Aduna’s Managing Director Andrew Hunt will present an alternative approach to energy as he and Aduna’s co-founder Nick Salter have harnessed the energy of the superfood baobab – a fruit which grows in 32 countries across Africa – by creating and developing premium baobab products.

Previous speakers have included novelist Chimamanda Ngozi Adichie, activist and former judge Albie Sachs and author and journalist Binyavanga Wainaina.

Also known as the ‘vitamin tree’ baobab is rich in vitamin C, calcium, potassium and thiamine. It is a 100% natural, nutrient-dense raw wholefood. It also has almost 50% fibre and has one of the highest antioxidant capacities of any other fruit in the world.

Aduna’s Andrew Hunt said:
“TEDxEuston is like a little oasis of African vibrancy in London. It’s so important to create networks around people who share a common cause, and this is what TEDxEuston has achieved so brilliantly for people who are passionate about Africa. I love the positive energy and vibrancy of the event, which connects me back to the continent, where my own inspiration comes from. So to be invited to speak at this year’s Salon event is a real honour – I can’t wait to take this opportunity to help #MakeBaobabFamous”

TEDxEuston’s Co-Curator Amina Abonde-Adigun said:
“TEDxEuston Salon will be an evening of inspiration, information and entertainment for anyone who appreciates Africa and wants to find innovative ways in which potential energy is being utilised within the continent.

“There are so many avenues of power and energy within Africa which we need to explore. We’re excited by the diverse approach to harnessing energy which our speakers will provide at this year’s Salon. We’re confident that everyone who attends will be inspired and you never know, there may be the next entrepreneur in the audience who gets that spark of genius to harness Africa’s energy to its fullest potential.”

TEDxEuston Salon will take place on Saturday 13 June from 5.30pm at the Crowne Plaza in the City of London. To attend or to find out more, visit

Notes to the Editor

For more information please contact TEDxEuston’s media and PR team
Eulette Ewart: or Ama Akuamoah –

Follow us on Twitter: @tedxeuston; Like TEDxEustonon Facebook:; or visit us at

This TEDxEuston Salon is sponsored by Shell International (Shell is an international energy company which has significant assets in Nigeria).

TEDxEuston is a platform to inspire, inform and engage an audience about the strength, vibrancy and potential of Africa.

About TEDx, x = independently organized event
In the spirit of ideas worth spreading, TEDx is a program of local, self-organised events that bring people together to share a TED-like experience. At a TEDx event, TED Talks video and live speakers combine to spark deep discussion and connection. These local, self- organised events are branded TEDx, where x = independently organised TED event.

About TED

TED is a nonprofit organisation devoted to Ideas worth Spreading, usually in the form of short, powerful talks delivered by today’s leading thinkers and doers. Many of these talks are given at TED’s annual conference in Vancouver, British Columbia, and made available, free, on TED speakers have included Bill Gates, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Sal Khan and Daniel Kahneman.

TED’s open and free initiatives for spreading ideas include, where new TED Talk videos are posted daily; the Open Translation Project, which provides subtitles and interactive transcripts as well as translations from thousands of volunteers worldwide; the educational initiative TED-Ed; the annual million-dollar TED Prize, which funds exceptional individuals with a “wish,” or idea, to create change in the world; TEDx, which provides licenses to thousands of individuals and groups who host local, self-organized TED-style events around the world; and the TED Fellows program, which selects innovators from around the globe to amplify the impact of their remarkable projects and activities.



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