February 22, 2018

APPLE AGREES TO BUY HEADPHONE MAKER BEATS FOR $3BN

APPLE AGREES TO BUY HEADPHONE MAKER BEATS FOR $3BN

Apple has confirmed it will buy headphone maker and music-streaming service provider Beats Electronics.

Rap's billion dollar man
Rap’s billion dollar man

The deal is worth a total of $3bn (£1.8bn), and is thought to be Apple’s largest acquisition to date.

As part of the acquisition, Beats co-founders Jimmy Iovine and Dr Dre will join the technology firm.

Apple boss Tim Cook said the deal would allow the firm to “continue to create the most innovative music products and services in the world”

 

Read more here.

 

Photo credit, thebusinessaim.com.

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