As the new Captain America film made an eye-watering $181.8m in the North American box office this weekend, it was also causing digital waves across the Atlantic in Africa.
One of the movie’s opening scenes is set in a market in Nigeria’s main city of Lagos, and even though it was reportedly filmed on a set in Atlanta in the US, it inspired Nigerian tweeters (the third most active on the social media site in Africa), to generate the #CaptainAmericaInNigeria hashtag.
Nigerians used the hashtag to theorise how the American superhero, whose origins date back to World War II, would fare with issues facing their country. Many of the tweets were also tongue-in-cheek comments about issues facing the West African country. Read more