Enyi Odigbo, Chairman and Chief Executive Officer of Casers Group, has explained the rationale behind his company’s acquisition of the Mawal Group. According to Odigbo “the acquisition of Mawal demonstrates our commitment to prudently deploy resources that will deliver unassailable value to existing and prospective local and multinational clients”.
Casers Group and Mawal Group have announced a definitive merger agreement under which Casers Group acquires Mawal, the leading marketing communications network in French West and Central Africa.
With the acquisition, Casers Group is now a one-stop-shop for local and multinational brands looking for world class Marcomm service delivery throughout West and Central Africa. DDB now has competencies in advertising – DDB and BBDO; media – Capital Media, NEXUS and Space: digital communications – Mobius; production – WOW; experiential marketing – ACTIV8; and design and brand consultancy – MAGENTA. All these competencies will be available in every country in which the group operates
Speaking further on the partnership, Enyi Odigbo added that “This strategic combination eliminates the need for businesses who require a regional marketing communications solution to seek partners on a country by country basis, which often results in disparate service levels, in terms of quality and resource deployment” said Odigbo.
Reacting to this development, Bayo Adekanbi, Chief Marketing Officer, MTN Nigeria and a DDB alumnus said that “This is a commendable feat in Casers’ quest to deliver solutions to the increasing market opportunities, in West and Central Africa. Casers’ experience with MTN will be an added advantage and significant leverage in leap-frogging the challenges of the region, with speed, precision and effectiveness”
With the acquisition completed and integration process well underway, the Founder and Executive Chairperson of Mawal Group, Mrs. Mareme Malong will retire but will continue to serve as an adviser to the board.
She said that she and her team members “are excited at this development because it is the coming together of like-minded Africans to form a more formidable entity that will outperform our individual operations. I cannot wish for a better retirement confident that I have left Mawal in the hands of partners I have come to trust”.
Casers Group’s impressive portfolio of global and regional brands includes Diageo, Visa, Unilever, Pernod Ricard, MTN, The Global Fund, GCB, NHIS amongst others.