The Consumer Protection Council (CPC) has commenced investigation into the veracity of the recent widely publicised claims of the Nigerian Breweries Plc (NB) regarding the health benefits of beer consumption, alleging that the claims were capable of luring unsuspecting consumers into unwholesome consumption of the product. Nigerian Breweries had in media reportage of its recent symposium held in Lagos early July 2016 asserted that consumption of beer has many nutritional, health and therapeutic benefits.
CPC, in a swift reaction, has sent a notice of the commencement of investigation of the claims to the leading brewery company, quoting relevant sections of its law mandating it to protect consumers from misleading advertisement or information on any consumer item, among others.
The Council, in a letter signed by its director general, Mrs. Dupe Atoki, listed some of the claims, which include that beer is not an alcoholic beverage and that if taken regularly and in moderation has many defined nutritional and health benefits and could indeed be part of a healthy life style. Read more