August 18, 2018

Czechia, Czech Republic’s new name fails to catch on

Czechia,  Czech Republic’s new name fails to catch on

With its imposing statue of the Czech patron saint and wide avenues leading toward historic Prague, Wenceslas Square should be the ideal place for defining a country’s national identity – or at least its name.

So when the authorities decided to tamper with Czech Republic’s official branding they may have done well to road test the idea here, where national aspirations have often been asserted, and occasionally crushed, in dramatic fashion.

Yet, six months after the shorter and supposedly punchier name of Czechia was officially adopted by the country’s leaders, citizens of the central European country of 10 million people seem in little doubt over what it should be called.

“The Czech Republic,” answered one person after another on being asked to name their country, some greeting the question with disbelieving stares. Read more 

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