Flipkart and Amazon are leading an online sales bonanza that will see Indians buy smartphones worth over $1 billion in just five days, according to tech consultancy Counterpoint Research.
Bangalore-based Flipkart said it sold 1 million devices during the first hour of an online phone sale on Thursday that was part of its “Big Billion Days” shopping festival. By the end of the day, it had sold more than 3 million phones.
Acquired earlier this year by Walmart, Flipkart estimated that its sale accounted for more than 85% of all smartphones sold in India on Thursday.
Amazon also reported blockbuster device sales during its “Great Indian Festival” sale on Wednesday, cashing in on the big Chinese brands that dominate the Indian market.
More than 1 million phones from a single Chinese manufacturer — Xiaomi — were sold through Amazon India on Wednesday, according to the retailer. High-end smartphone maker OnePlus received bookings worth almost $55 million for its latest device.
The sales are continuing and comprehensive numbers have not been released, but Counterpoint Research analyst Anshika Jain said smartphone purchases are “absolutely” on track to cross the $1 billion mark by the end of the week.