Google Launches Two Pixel Smartphones

Google Launches Two Pixel Smartphones

Google has introduced two smartphones to embed its digital services and Android software more deeply into the main stream

Google is expected to introduce two new smartphones Tuesday, part of its continuing push to embed its digital services and Android software more deeply into the main stream.

The new phones are pixel-branded. Google launched its line of high-end phones two years ago to better compete against Apple, Samsung and other device makers. That includes many that rely on free software and apps such as the free Android operating system, which powers most of the world’s mobile devices, as well as Google’s search engine, Google Maps and YouTube.

As for other gadgets to watch, Google is also likely to roll out a new version of its “smart” Home speaker, a rumoured tablet with a detachable keyboard and an update to its Chromecast streaming device, based on media leaks.

The latest Pixel phones are likely to attract the most attention, even though the first two generations have so far barely made a dent in the market. Google has sold an estimated 7 million Pixels over the past two years, almost imperceptible next to the 3.6 billion phones shipped during that time, according to the research firm International Data Corp.

Google doesn’t disclose its phone shipments, unlike Apple, which has sold about 388 million iPhones since the first Pixel came out in October 2016.

“If you have a Google tattoo on you, then these are the phones for you,” IDC analyst Ramon Llamas said of the Pixel’s limited appeal so far.

 

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