September 25, 2017

GULDER ULTIMATE SEARCH RETURNS WITH MYSTERY ANCHOR

GULDER ULTIMATE SEARCH RETURNS WITH MYSTERY ANCHOR

Nigerian Breweries, owners of the Gulder brand, are keeping the host for the 11th season of the popular game show under wraps.

Nigerian Breweries hosted the press at its Iganmu HQ
Nigerian Breweries hosted the press at its Iganmu HQ

At a press conference arranged to announce the commencement of the show, representatives of the company refused to divulge the personality to anchor the 2014 edition.

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The secrecy fits into a pattern adopted this year by the show’s organisers following an invitation to members of press that revealed nothing about the subject of the invitation on July 1st.

Members of press converged at the Nigerian Breweries bar on the grounds of the NB headquarters to find a podium decorated with posters announcing Gulder Ultimate Search: The Mission.

Reading from a prepared speech, Edem Vindah spoke about the historical importance of July 1st: on the day in 1881, the first telephone call; and in 2013, astrologers discovered a moon on planet Neptune.

“In 2014, it is the commencement of Gulder Ultimate Search 11,” Mr Vindah declared. He was one of five men responding to questions from the press.

A brief but intense ad for GUS 11 followed featuring young men receiving scrolls from a cloaked figure summoning them to go in search of The Cube—this year’s totem to be found in the jungle of Aguleri, Anambra state.

The advert played to applause from the press and rapper 2 shotz.

Asked if the show was designed so only men win by a female journalist, the men from Nigerian Breweries said it was unintentional, adding that for the 2013 edition, “the last female standing,” Ifunanya, could have won.

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And then came the question concerning the identity of the 2014 host. The men smiled, and said, members of press, like everyone else, will have to wait.

Below, photos:

Marc Dawodu of Insight Communications; and Managing Director, Neo Media and Marketing Ehi Braimah; Media and Public Affairs Manager, Nigerian Breweries, Edem Vindah; Marketing Manager, Gulder, Legend and Life, Emmanuel Agu; and Senior Brand Manager, Gulder, Onyeka Okoli
Marc Dawodu of Insight Communications; and Managing Director, Neo Media and Marketing Ehi Braimah; Media and Public Affairs Manager, Nigerian Breweries, Edem Vindah; Marketing Manager, Gulder, Legend and Life, Emmanuel Agu; and Senior Brand Manager, Gulder, Onyeka Okoli
L-R: Marc Dawodu of Insight; Ehi Braimah; Edem Vindah; Emmanuel Agu; and  Senior Brand Manager, Gulder, Onyeka Okoli
L-R: Marc Dawodu; Ehi Braimah; Edem Vindah; Emmanuel Agu;  Onyeka Okoli and Oluwaseun Lawal, Brand Manager, Gulder speaking before the conference
Media and Corporate Affairs Manager, Nigerian Breweries, Edem Vindah reads opening speech
Media and Corporate Affairs Manager, Nigerian Breweries, Edem Vindah reads opening speech
OAP Omalicha from Rhythm FM attended
OAP Omalicha from Rhythm FM attended
Media and Corporate Affairs Manager, Nigerian Breweries, Edem Vindah reading as Managing Director, Neo Media and Marketing, Ehi Braimah, left, looks on
Media and Corporate Affairs Manager, Nigerian Breweries, Edem Vindah reading speech as Ehi Braimah, left, and Emmanuel Agu, left look on
 Marketing Manager, Gulder, Emmanuel Agu speaking
Marketing Manager, Gulder, Emmanuel Agu speaking
Rapper 2 shotz with friend
Rapper 2 shotz with friend
Mr Agu speaks as Mr Vindah looks on
Mr Agu speaks as Mr Vindah looks on

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