In Nigeria, Mobile shopping remains king – New Study

In Nigeria, Mobile shopping remains king – New Study

Nigerian consumers  are increasingly comfortable with online shopping, both from local retailers and foreign online stores and are some of the world’s most prolific users of mobile devices to do  shopping. This is according to a new study conducted in Nigeria by Ipsos,  a global market research company, on behalf of electronic payment provider, PayPal.

According to findings from the research, Nigeria is home to some of the keenest mobile shoppers on the African continent, and is also the third largest mobile commerce market in terms of the incidence of mobile shoppers amongst the countries that participated in the research. Read more

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