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Indomie emerges as most chosen brand in Nigeria

Indomie emerges as most chosen brand in Nigeria

Indomie Instant Noodles manufactured by Dufil Prima Foods Plc has topped Nigeria’s most chosen brands in a research by Kantar Worldpanel.

The organisation specialises in dealing with consumer knowledge and behaviour insights based on continuous consumer panels.

In an event that took place in Lagos, Indomie came first ahead of other big brands such as Maggi, Cowbell, Peak, Milo, Onga, Golden Penny and Dano in the Nigeria Top 10 category award.

Indomie also ranked as eight most chosen brand in the award’s global fast-moving consumer goods (FMCG) top 50 brands category, beating 42 other global brands to clinch the award.

Girish Sharma, Dufil Prima Foods Chief Operating Officer thanked the organizers of the award, saying it was an honour to be recognised as ‘Nigeria’s Most Chosen Brand’.

He promised that the firm would continue to deliver best and innovative products to her various consumers.

“Coming first among other big brands is a very significant honour as this reflects Dufil’s commitment to global manufacturing best practices and world class quality control, dependability and reliability that ultimately add up to great value. Dufil will continue to deliver the best products consumers have come to know us for over the years,” Sharma said.

Dufil Prima Foods Group Public Relations and Events Manager, Temitope Ashiwaju, thanked Indomie’s numerous stakeholders for making the brand the top brand in the country.

Ashiwaju said: “We are very delighted that Indomie emerged as Nigerian number one brand in this year’s edition of Brand Footprint. We are grateful to our numerous consumers, sales force, members of staff, the media and other stakeholders for making this possible.

“Without them, this height would not have been achieved by this great brand.

“While we see this rating as appreciation for the great effort that has gone into building this brand, we think it is also a call for more hard work on our part to continue to make the brand a relevant one.

“And we are not going to fail on this. Dufil Prima Foods will continue to bring various innovations, in partnership with her numerous stakeholders, to retain the brand as best and most chosen brand in Nigeria,” Ashiwaju said.

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