New data shows how effectively Apple is squeezing revenue out of the smartphone market.
Data from Strategy Analytics holds some good news for smartphone manufacturers in that spending on phones hit an all-time high of $120 billion in the fourth quarter of 2017. But the bad news — for Apple’s competitors — is that the iPhone-maker grabbed a 51 percent share of global smartphone revenue.
That means Apple made more money than the rest of the market put together, despite selling a fraction of the total number of units — around 77 million out of 404 million sold in the quarter according to separate IDC data.
According to Strategy Analytics, total global smartphone wholesale revenues grew eight percent annually to reach an all-time high in the final quarter of 2017. Smartphone makers managed this by pushing up their wholesale average selling price by 18 percent annually from $255 in Q4 2016 to $300 in Q4 2017 — despite a recent decrease in shipment volumes. Read more