Mercedes-Benz boosted sales twice as fast as BMW in the first quarter, moving closer to clinching the lead in the world’s luxury-car market for the first time in a decade.
The Daimler AG unit’s deliveries soared 13 percent to 483,487 vehicles in the three months through March, compared with a 6 percent increase to 478,743 cars for BMW AG’s namesake brand. Sales of compact cars such as the A-Class hatchback increased 26 percent to more than 150,000, Mercedes said. Volkswagen AG’s Audi ranked third at 455,750 vehicles sold, a gain of 4 percent from a year earlier.
Buoyed by the popularity of all-new models such as the GLC sport utility vehicle, Mercedes is on course to overtake BMW in annual sales earlier than its 2020 target. The Daimler division expects sales momentum to accelerate in the second half of 2016, with the revamped E-Class sedan hitting showrooms. Read more