Fast-rising smart mobile device brand, InnJoo has unveiled the latest addition to its wide range of high specifications mobile devices with the official launch of the Max 3 smartphone at a well-attended event held at the prestigious Sheraton Hotel, Ikeja on Monday, August 1st 2016, with the company receiving huge plaudits and encomiums for its disruptive prowess in the market.
The high-profile event had in attendance erstwhile Executive Vice Chairman of the Nigerian Communication Commission (NCC), Dr. Ernest Ndukwe who was the Special Guest of Honour; Chairman of Zinox Group, Leo Stan Ekeh who also doubled as the Chairman on the occasion as well as a number of top executives and Senior Management staff of TecSync Technology Co. Ltd, makers of InnJoo Mobile including its President, Jack Lee, Co-founder, Tim Chen and Country Manager, Rakesh Rocque, among others.
Also in attendance was a number of partners and resellers drawn from key segments of the Nigerian smartphone and mobile devices scctor.
In his opening address, Jack Lee, who boasts of vast experience in the ICT sector and has previously held top management positions with Microsoft and Lenovo, disclosed that the InnJoo brand is keen to offer Nigerians a unique user experience with its range of price-friendly and high-quality devices, the latest of which is the Max 3.
“The Max 3 is a sleek and high-specifications device that would go a long way in meeting the needs and aspirations of millions of Nigerians in search of a high-powered mobile device at the right price point.
“Our commitment is to offer Nigerians an unrivalled user experience with our devices. This explains why the Max 3 is being launched first in Nigeria. Most of our senior Management Executives are resident here in Nigeria and this goes to show how much value we place on the Nigerian market by making it the first African country to experience the Max3.”
The InnJoo Max 3 is a high-specifications smartphone built around an all-metal body design and the first time applied 2.5D diamond-cut glass with an epic six inch High Definition (HD) screen. The Max 3 is also equipped with a 4000mAh long-life battery guaranteed to offer the user over 2 day-long normal usage and 19 hours phone call time with a single charge. Fitted with two high-powered dual cameras and a rapid response quad core processor, the Max 3 offers the user 0.35 seconds lightning fast unlock speed, along with the guarantee of quicker upload and download of multimedia contents.
Also speaking at the event, Dr. Ndukwe, lauded the Max 3 as a device that will fulfil the yearnings of a number of tech-savvy Nigerian youth.
“InnJoo’s latest device – the Max 3 is bound to be the toast of tech-savvy Nigerian youths who will definitely find the six-inch device as powerful tool for watching football, movies and games. A bigger screen is also convenient for those in business circles who send a lot of letters and emails. Most importantly, InnJoo will capture the market segment that is focused on Bring Your Own Device (BYOD), because you can conveniently work and play with it or carry out your official assignments.
“A good smartphone coming at the right price will sell because, in as much as people care about the price, they also want and deserve better quality.
“I have no doubts that the market will welcome this device with open hands. Even today, doctors use mobile devices to analyse diagnoses or x-rays while attending to patients. Smartphones have become very adaptive in every industry just like the telecommunications networks are powering businesses today.
“I wish to commend the Management of InnJoo for the technical prowess which went into the production of this device. For a company that only recently launched in this part of the world, this is a testimony to the determination and commitment of the team to make a mark in the industry,” he concluded.
On his part, Ekeh who stood in as the Chairman of Technology Distributions Ltd., major distributors of the InnJoo Max 3 in Nigeria, affirmed that the InnJoo Max 3 is coming at the right time when the Nigerian market is ripe for it.
While expressing his confidence in the capacity of the InnJoo Management team to deliver, Ekeh stated: “I have interacted with the InnJoo team and I am convinced that, as a company, they are passionate about content which provides opportunities for app developers in Nigeria.
“This is why TD is ready to give them the best support. We have done it before for other brands, still doing it and will never relent. Most companies we brought to Nigeria have grown to become global leaders in their space. Companies as Microsoft, HP, Apple and many others expanded their operations into Nigeria as a result and grew impressively and InnJoo will soon join that line”.
The event which featured a question-and-answer session also witnessed an engaging multimedia presentation which detailed the amazing features of the Max 3.
With its headquarters in Dubai and Shenzhen, InnJoo devices which include a wide range of high specifications and affordable smart phones, tablets and smart lifestyle devices, among others, have occupied an increasingly prominent share of the Nigerian mobile market, with consumers and end-users won over by their sleek design, smart features and state-of-the-art functionalities.
Riding on its success story in parts of the Middle East such as Saudi Arabia, Dubai and Turkey, among others, the consumer electronics brand is desirous of tapping into the huge, under-penetrated and growing Emerging Markets of Middle East and Africa, with Nigeria in focus, at the right price points. This, it hopes to achieve, by becoming a key enabler for the migration of millions of Nigerian users from feature phones to smartphones by leveraging on its sustainable lean cost structure and focus on affordable smart devices.