H&M confirmed its latest designer collaboration, with Italian fashion brand Moschino, back in April 2018.
News of the collaboration was first revealed on the evening of April 14, at Jeremy Scott’s 11th annual party at Coachella music festival. The announcement came via an Instagram live call from Gigi Hadid to the designer. Both were dressed in looks from the Moschino H&M collaboration, giving a tiny taste of the playfulness and colour – synonymous with Scott’s designs – that we can expect to see from it.
After Scott’s long-standing collaboration with adidas ended in 2017, this partnership will offer fans a chance to snap up his designs again at a more accessible price point, with prices ranging from approximately £25 to £300. “I started with the thought of how to make it the most Jeremy Scott for Moschino collection ever,” the designer explained to Vogue.