Ariel Automatic detergent for automatic washing machines was launched on Sunday, May 10 at the African Ball room, Intercontinental Hotel, Lagos.
The event was attended by top celebrities including veteran broadcaster Soni Irabor and Betty Irabor, Adesuwa Onyenokwe, Morayo Afolabi-Brown, and actress Ireti Doyle. Also sighted were Essence and KSB.
There were performances by Kaffy with her husband Papi J on drums and the event was hosted by Gbenga Adeyinka I. Beejay Sax thrilled the audience with instrumental Jazz medleys.
P & G, makers of Ariel partnered with Folake Folarin-Coker, who unveiled a cutting-edge washable line under her Tiffany Amber label.
Ariel also partnered with the Vlisco Group’s Woodin brand to understand trends in African fabrics and thereby deliver cleaning that also protects and enhances the continent’s unique style.
Speaking at the event, P&G Nigeria Commercial and Brand Director, Ehinomen Enekabor, said that: “Ariel believes that innovation starts with the consumer. We gain insights into people’s everyday lives, so that we can combine ‘what’s needed’ with ‘what’s possible’, through the latest technology and innovation. With more and more Nigerians investing in automatic washing machines, it is important that Ariel is able to offer them a world-class product, specifically designed for this purpose.”
See photos below.
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