May 23, 2018

Poor holiday sales: Apple slashes iPhoneX production target by 20 million units (Dailytimes)

Poor holiday sales: Apple slashes iPhoneX production target by 20 million units (Dailytimes)

In what appears to be a departure from its 40 million iPhone X units quarter, Apple has notified suppliers that its iPhone X production target for the first quarter of 2018 is now 20 million units following a disappointing holiday sale, according to a report by Nikkei. The iPhone X is the company’s most advanced smartphone yet but it also comes with a staggering price tag. While iPhones have never been cheap, the iPhone X is the most expensive one yet, sporting a $999 starting price. The high price tag might have put off prospective customers and Apple’s holiday sales were reportedly worse than it expected. Hence, the company has decided to cut iPhone X production targets in half in the first quarter of this year. Nikkei details that the lower production target stems from disappointing holiday sales in the United States, Europe, and China. Read more

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