May 26, 2018

Snapchat is becoming less like itself (QZ)

Snapchat is becoming less like itself (QZ)

On April Fool’s Day 2017, Snapchat introduced a filter that looked like an Instagram post, hinting at all the times Instagram’s owner, Facebook, has copied the ephemeral messaging service. (This year, Snapchat made fun of Facebook’s  Russian  bot problem.)

It seems that now is Snapchat’s turn to play copycat. The company on April 3 announced a group-video chat function similar to one that has been in Facebook Messenger for over a year.  The chat tool also feels a lot like an app already popular with younger generations: Houseparty. Houseparty launched roughly two years ago out of the ashes of Meerkat, a live-streaming app that was crushed when Twitter acquired a very similar app called Periscope. Meerkat pivoted to providing video messaging for small groups, rather like a video version of AOL Instant Messenger. Renamed Houseparty, the app now has more than 20 million users, 60% of whom are under 24, spend an average of 51 minutes per day using it, according to Mashable. Read more

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