Nigerian Breweries has said that it will continue to innovate to deliver superior products and value to millions of beer lovers in Nigeria.
The Marketing Director, Nigerian Breweries Plc, Franco Maria Maggi, made the declaration at the launch of Stella Lager Beer, which was unveiled into the Nigerian market at the Grand Ballroom, Eko Hotel and Suites on December 6, 2017.
Nigerian Breweries, Maggi said to the room full of key stakeholders and consumers, is passionate about delivering quality and consistent value to its consumers
“We are excited by the wide acceptance our products continue to receive amongst consumers. Over the years, we have worked hard to earn the trust of our consumers, introducing Stella Lager Beer is our way of assuring millions of beer lovers that we will continue to innovate to deliver superior products and value to them at every ask,” he said.
Known for its quality brands and market-defining products, Nigeria’s biggest brewer launched the specially brewed International lager beer into the market to the satisfaction of millions of beer lovers in the country.
Apart from Maggi, the other representatives from the company were Portfolio Manager Premium Lager Brands Tokunbo Adodo, Brand Manager Global Brands Oreoluwa Kolawole and a host of others.
Birthed in 1897 and crafted by Belgian Master Brewers, Nigerian Breweries stated, Stella Lager Beer is a product of a very innovative and unique brewing technique. The finest malted barley, high quality hops, and the best quality water come together to make this new offering. Stella Lager Beer is original in its recipe and brewing process. Unconventional in its recipe, brewing process and taste, Stella Lager Beer is unique for its name, its great quality and its premium heritage. It delivers a refined and consistently smooth lager taste with intense refreshment. It is the preferred choice for upwardly mobile, knowledgeable and confident young Nigerian men with a genuine sense of self in a world buzzing with many loud and conflicting voices.