Tesla has submitted a trademark application for ‘Teslaquila,’ a spin-off from the more popular Tequila. Like the Tequila, it will also be a distilled agave liquor, says the maverick CEO, Elon Musk who made the announcement first as an April fool’s joke on Twitter.
The electric carmaker submitted the trademark on Oct 8 and filed it as ‘based on intent to use,’ suggesting the product is still not quite a reality yet. The company actually needs to produce a tangible product to obtain a trademark.
Elon Musk tweeted on Friday that the brand would be coming soon. He also posted a mock-up of roughly what the tequila bottle will look like.
Visual approximation pic.twitter.com/sMn3Pv476Y— Elon Musk (@elonmusk) October 12, 2018
In the April fool post, Elon was found passed out against a Tesla Model 3, surrounded by ‘Teslaquilla’ bottles, the tracks of dried tears still visible on his cheeks.
This is not a forward-looking statement, because, obviously, what’s the point?
Happy New Month! pic.twitter.com/YcouvFz6Y1
— Elon Musk (@elonmusk) April 1, 2018
Tesla shares plunged the following trading day and closed down 5.1 percent on April 2.
Fast forward six months down, with the Tesla 3 doing so well having passed the 100,00 sales mark, it looks like there might be a ‘point’ to a Teslaquila and investors may be reacting differently this time.
It’s somewhat what Nigerian ace musician and lawyer, Folarin, popularly called Falz the Bahd Guy is doing with his SBA (Sweet Boys Association) brand. Call it boredom, call it creativity, call it too much disposable income, it could be all three or even a fourth.
Opportunity beckons to be created and the really sage ones know to create silver out of scrap.
Elon Musk recently resigned his role of Chairman to settle a securities fraud lawsuit brought by the U.S. Securities and Exchange Commission. He stays on as the CEO though.