Tiwa Savage has been unveiled as Profectiv MegaGrowth’s brand ambassador in Nigeria. The unveiling took place in Lagos at the weekend.
“I am thrilled to be associated with MegaGrowth, a brand that is loved across the entire African continent. The team at Profectiv MegaGrowth are true hair experts who understand the importance of hair for African women. I admire the fact that this brand celebrates strong and beautiful women,” said an ecstatic Tiwa Savage.
She added that African women are beautiful and “our hair can’t be the least item on our beauty. My hair is my beauty and I can’t do without taking proper care of it.”
Prashant Chacko, marketing head of Godrej Africa said while making the announcement that the singer was chosen for being a top celebrity who epitomises the attitude and confidence that is synonymous with the brand.
“We at Godrej are here to celebrate the indomitable spirit of Nigerian women. We appreciate the role that they are playing in the transformation of the country and also understand the importance of great hair to them. Profectiv MegaGrowth is here to support them in their journey of personal transformation by offering them superior products which promote strong and beautiful hair,” he said.
Godrej Nigeria Limited (GNL), part of the 118-year-old Godrej Group, one of India’s most trusted brands, is collaborating with Strength of Nature family, which has a stellar history of providing exceptional and effective hair care products for African women across the globe on the product.
Strength of Nature’s team of scientists and cosmetologist have worked tirelessly over years to identify the fundamental causes of hair and scalp damage in order to understand how to prevent and treat it. Their extensive research helped them identify the most nourishing and strengthening ingredients which make Profectiv MegaGrowth range the perfect solution to counter the daily stresses of heat styling, weaves, hair colour and hair style transitions.
Mario de la Guardia, president and founder of Strength of Nature said the company’s vision and commitment is to provide the highest quality, most innovative hair care products that meet the diverse needs of consumers worldwide.
“While we have made significant strides in achieving this vision in the US, our strategic global partnership with Godrej representing our brand provides us with a unique opportunity to better serve the huge number of potential consumers outside the US, especially in Africa. The synergies between our strong US platform and Godrej’s African footprint are compelling, as is our shared commitment to excellence and innovation for the betterment of our employees, consumers and communities,” he said.