Tumblr has said it will ban all pornographic content on its site from December 17.
The Social Networking site got into trouble only weeks ago when graphic child abuse images appeared on its filters. Apple’s App store reacted by taking the social network site off their store.
Jeff D’Onorio, Tumblr CEO said the move was to improve safety on the site even though it has always had a ‘zero tolerance policy’.
‘Our actions are out of love and hope for our community,’ he wrote.
New community guidelines state users cannot upload ‘real-life human genitals or female-presenting nipples” – including anything ‘so photorealistic’ it could be thought to be genuine.
Posts that portray nudity in an artistic, educational, newsworthy, or political light are however accepted on the site and will not necessarily be removed.
Users who have adult content posts will receive notices which will tell them how to appeal against a ban, or how to ‘preserve their content outside the community’.
Tumblr has in the past had a reputation for allowing sexually themed material on its site
Tumblr’s new policy comes just weeks after their app was pulled from Apple’s store after images of child abuse were found to have got around the site’s filters.
The company posted on its help site saying the illegal images were immediately taken down when discovered.
‘Every image uploaded to Tumblr is scanned against an industry database of known child sexual abuse material, and images that are detected never reach the platform,’ it read.
‘A routine audit discovered content on our platform that had not yet been included in the industry database.’
Tumblr has had a reputation for allowing sexually themed material to be shared on its service.
The site was banned for a day in Indonesia over the mature content, while South Korea has in the past asked it to do a better job of moderating adult content on its service.